Kevin Brainard is a creative director, a designer, an educator, and a founding partner of the branding and design consultancy Area of Practice.

Area of Practice partners with commercial, cultural, and non-profit business leaders to identify and leverage core brand values and create innovative experiences that engage audiences.

Previously, Kevin was the principal of Pleasure—a design consultancy with a diverse group of clients including the branding, publishing, and entertainment industries.

Kevin has also served as the senior design director of the experiential branding and design firm Collins, the deputy design director of Martha Stewart Living, an art director at Harper Collins Publishers and Artisan Books as well as the senior designer at Spot Design (SpotCo).

Kevin’s work has been recognized by AIGA Communication Graphics (365), and 50 Books/50 Covers; American Center for Design 100 Show; Art Directors Club; American Illustration; Communication Arts; Émigré; Graphis; Metropolis; New York Book Show; Print; Society of Publication Designers, Type Directors Club; and included in ADC Young Guns 2.

Books featuring his work include Becoming a Graphic Designer: A Guide to Careers in Design; Graphic Design Solutions; Handwritten: Expressive Lettering in the Digital Age; I Love Type, Franklin Gothic; The Language of Graphic Design; Letterforms: Bawdy, Bad, and Beautiful; New Modernist Type; New Vintage Type; and Sight for Sound.

In 1999, Entertainment Weekly named Kevin’s poster for Martin Scorsese’s Bringing Out the Dead as one of the “30 Greatest Movie Posters.”

Kevin teaches Senior Graphic Design Portfolio and MFA Design and Branding at the School of Visual Arts as well as Experimental Typography at Parsons, The New School for Design.